The Culture Alignment
Program (CAP)
Because Great Culture Doesn’t Happen By Accident
This is Susan’s premier offering, her most transformative way to partner with organizations; a proven program designed for companies that already have a healthy culture and are committed to making it even stronger. This white-glove engagement starts with a thorough investigation into current culture, company priorities, and discovery followed by custom alignment sessions, and strategic implementation support. This isn’t crisis intervention or a ‘magic bullet.’ It’s for leadership teams ready to achieve true cultural excellence through deeper alignment and intentional development.
Design with Intent,
Lead with Empathy,
Cultivate with Care
What Makes This Different
While others focus on fixing what’s broken, The Culture Alignment Program elevates what’s already working. This is where Susan’s unique combination of academic rigor, hospitality industry mastery, and organizational psychology expertise creates something genuinely extraordinary. Her 15+ years building culture at Union Square Hospitality Group, combined with her Ph.D. in organizational behavior, means she understands both the science and the practical implementation of culture transformation.
A Partnership for Growth
Perfect for organizations that:
- Have healthy cultures but sense there’s another level to reach
- Understand that great culture requires ongoing cultivation, not quick fixes
- Are ready to invest deeply in sustainable cultural development
- Know that leadership alignment is the foundation of cultural excellence
- Have top executives that are willing to self-reflect, learn, and emulate desired behaviors
Ideal for leaders who:
- Want to move beyond surface-level culture initiatives
- Are self-aware
- Are committed to doing the inner work required for real transformation
- Understand that cultural strength is a competitive advantage
- Value customized solutions over generic programs
The Process: Three Phases of Transformation
Assessment & Discovery
Where are you really?
Susan conducts individual executive interviews to assess your current cultural reality relative to your intended culture, and to evaluate how your culture must evolve to keep pace with the changing world. This comprehensive analysis reveals the degree of alignment across your leadership team and identifies opportunities for deeper cultural impact.
Custom Executive Alignment Session
The heart of the transformation
Based on assessment insights, Susan designs a custom executive alignment experience, from a focused half-day intensive to a comprehensive two-day retreat. These sessions surface misalignment, reinforce cultural strengths, and create momentum toward greater clarity and commitment. Leaders leave with shared understanding, renewed purpose, and a commitment to the path forward.
Strategic Implementation
Making it stick
Following the alignment session, Susan provides ongoing support through carefully selected offerings:
- Leadership Development Workshops tailored to emergent themes from your session
- Executive Coaching to support individual executives in their journey
- Culture Consulting Support to guide your team through their implementation and foster accountability to commitments made in the alignment session
What You Can Expect
Organizations that complete The Cultural Alignment
Program consistently achieve:
Unified Leadership Vision
Shared commitment and one voice about culture and values
Strengthened Cultural Foundation
Deeper clarity and resolve to what matters most
Clear Path Forward
Concrete roadmap for continued cultural evolution
Enhanced Leadership Connection
Stronger skills and deeper bonds among executives
Increased retention and facilitated
Being an employer of choice
Greater sense of
fulfillment and enjoyment
Rediscovering the joy in work that arises from a sense of community and shared mission
Investment in Excellence
This is a highly customizable, white-glove engagement designed for organizations serious about cultural excellence. Each program is tailored to your unique context, challenges, and aspirations.
Investment and timeline are determined during an initial consultation based on organizational scope and needs. Because of the intensive nature of this offering, Susan takes on only 1-2 clients each year to engage in this process.
Develop Your Leaders with The Leadership Development Program (LDP)
“Susan has a “one size fits one” approach with her consulting work. She expertly collaborates to understand an organization – its goals, strengths, and challenges. At SRF, Susan drew from her academic and industry experience to offer practical solutions and tools that helped our executive team focus on the direction we wanted to move our culture, and gave us the tools to do so. This exercise is not to be taken lightly, because the secret to fostering a great culture is all about leadership, and it requires self-reflection and a willingness to learn, believe, and emulate, all the time, in every direction. It has been a pleasure to work with Susan – a consummate professional who promotes a positive workplace culture with her inquisitive, fun, and practical style.”
Todd Pollum
CEO
SRF Consulting
“Over the last three years, Susan Salgado’s coaching and guidance have been game changing for me professionally and personally. Even in the most humbling moments of “looking in the mirror,” Susan’s professional, thoughtful and tactful delivery of feedback has helped me to stretch and grow professionally. As a result of our work together, colleagues and personal friends have commented on the differences they see in my communication and executive presence, and I have gained confidence in my leadership with the skills I’ve acquired. If you are looking to challenge yourself, and continuously hone your professional skills, Susan Salgado is the coach for you. Working with Susan has been one of the most rewarding experiences in my career.”
Victor Cummings
VP Service Operations
Rush Enterprises
“When it comes to people who understand ‘people,’ it doesn’t get any better than Susan. It was a real pleasure working with her — her wisdom and insight into culture and what makes people tick have helped us lay the foundations for a strong, scalable hospitality business across Scotland.”
Kenny Blair
Managing Director
Buzzworks Holdings
